If there’s one thing YouTube users love, it’s a giveaway. Host a YouTube contest or giveaway to encourage people to subscribe to my channel and engage. To keep my contests simple, have people like my video, leave a comment and subscribe to my channel to enter. Follow some of our best practices for running any social media contest: Make sure I am following YouTube’s policies. Give away a gift that’s related to my brand: I want to attract more than just freebie-seekers. Get creative by incorporating user-generated content and other non-traditional entry requirements. Be careful with hosting frequent YouTube contests, though. I want to make sure you’re getting results from my efforts: otherwise, I’ll end up wasting time, money and resources. After doing one contest, wait a while and look at my subscriber drop-off rate and engagement numbers. If I am not bringing in engaged subscribers, I could just be attracting people who want free prizes.