It’s no secret that video content crushes it on social media in terms of engagement and performance. As a result, I should regularly promote my YouTube channel to my social followers to encourage them to become subscribers. As soon as a video goes live, make a point to let my followers on Facebook, Twitter, Instagram and LinkedIn know about it. I can likewise create snippets or previews for each social platform that also link to my latest production. With the help of Sprout Social, I can schedule my content and cross-promote it without having to jump from platform to platform. Features such as Viral Post can also help ensure that my content goes live based on when my social audiences are engaged. And with that, we wrap up our guide to YouTube channel marketing.