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Tuesday, May 24, 2022

Photographers’ Secret Weapon for Growing a Business

Many photographers want to grow their business by doing what they do best: shooting, editing and working with their clients.

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But all too often, the reality of managing the administrative side of their business takes over. Shooting gets replaced with sending more and more brochures, invoices and proposals.

Because of this, top photographers’ secret weapon for growing a business has nothing to do with how many Instagram followers they have or how sharp their photography skills are (though these things certainly don’t hurt).

The most impactful tool is one that helps them save countless hours and expand their reach: email automation.

Automate every stage of your photography business

From inquiry to onboarding to post-client emails, automation can help.

Inquiry process

HoneyBook’s email automation tools make it easy to instantly respond to every inquiry that submits a contact form on your website.

Not hearing back? HoneyBook can follow up with non-responders, too, sending emails with blog posts, links to your portfolio, or client reviews to demonstrate your value and expertise.

Just set it once and forget it, letting automation do the work of  convincing inquiries to book your services for you.

Success story: Photographer Andy Lydick tripled his bookings by automating his email inquiry process with HoneyBook. Check out the three steps to automation that he shared.

Advertising

Running ad campaigns? If you’re generating email leads, automation can help you send emails to this ideal audience that’s demonstrated an interest in what you have to offer. HoneyBook can send an email nurture series,

educating your leads on your brand and services over a period of time to get them to book with its client workflow automation software.

Post-client email series

Automatically send follow-up emails after your project wraps to thank your clients, let them know how much you enjoyed working with them and ask for a review.

HoneyBook can help with strategic follow-up in the future as well. You can set it up so that a note goes out on an anniversary date to surprise past clients.

For example, you could pick a couple’s one-year wedding anniversary to check in and see what needs (or referrals) they might have and remind them of your business.

Conclusion

Automation can help you expand your reach, book more business and, most importantly, save time.

 Photographer India Earl saved seven hours a day using HoneyBook automation! Whether you’re spinning your wheels sending emails in the beginning,

middle or end of your business process, automation can help.

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