In fact, YouTube results sometimes even pop up before traditional blog posts or websites. Listen: YouTube is the second-largest search engine in the world in and of itself. Just like people search for products and need problems solved via Google, the same rings true on YouTube. Think of my YouTube videos like any other piece of content that needs to be optimized in terms of keywords, tags and so on. In order to increase my chances of showing up, I’ll want to follow some of the best practices for YouTube SEO: Titles and description: Include target keywords in my titles and descriptions. I can use a tool like Keywordtool.io to help me find keyword ideas. Mention keywords in my video: According to Brian Dean of BCKLINKO, saying my target keywords in your video can help YouTube better understand what your video is about. Engagement: YouTube uses engagement (likes, comments, views) to help determine where videos rank in its search results. Categories: Use categories to help YouTube get a better understanding of who to show my videos to. Tags: In addition to categories, I can also add tags to my videos to give YouTube more context about my content. I can use quite a few tags, so add as many as I can think of. Just like with SEO for my website, don’t keyword stuff. Use keywords when it makes sense, not just for the sake of having them.