Instagram offers people an easy way to connect through images and videos. The networking site is between the popular mobile apps that has resolutely gained prominence with hard-hearted development since it first appeared in 2010. The app presents a band-spectrum of social media opportunities when it comes to digital marketing through ads and tools. Instagram has over the years grown to become one of the most popular apps and added features such as stories, highlights, and reels; it is also recommended that you use hashtags to look for better. With more than a billion monthly active users, it is much more powerful when compared to Facebook and Twitter. From news to entertainment and health to beauty, Instagram has tons of images on a monstrous array of subjects. Marketers are increasingly partial the platform since it promises better ROI for their business.