IFTTT is a library of “applets.” Now, what’s an applet? An applet is a small application or utility program that is designed to perform one or a few simple functions. These applets help my apps and devices work together in new ways. There are literally hundreds of ways that I can supercharge your marketing strategy with IFTTT. For example, there are a bunch of Instagram marketing IFTTT applets. One of these allows users to automatically share Instagram pictures to Twitter as images, rather than as links. Another lets users sync Instagram posts to Pinterest or a Facebook Page album. The applications are endless. Available on iOS and Android.