Price: Pay-per-click payment Google Ads (formerly Google AdWords) is the gold standard for Google SERP advertising. It offers an excellent, time-tested way to display my products or services on Google’s results pages for specific queries. By bidding on a particular keyword and creating a compelling message, I can get my ad to appear at the top of the SERP. Thus I can capture the attention of ‘high-intent’ visitors searching for the kinds of products or services I offer. Ads can appear on Google Search and Google Maps, and across Google’s network of partner sites.