We’ve all witnessed the occasional Twitter argument or Facebook confrontation. But I can also find strong online communities of strangers with something in common. Forum sites come in many different shapes and sizes, so I can really take this website idea and make it my own. There are forums for particular TV shows, neighborhoods, industry niches, and even for general gossip. Conversations can flow on a forum site for days, weeks, or months at a time. I can incorporate a forum into my existing website, as a way to build a community of users and gain insights for my company’s online marketing initiatives. Or set up a standalone site and see where it takes me.