With any type of content I produce, I want to make sure it’s aligned with what my audience wants. Whether I am writing a blog post or creating a video, start by getting to know my audience and what type of content they want to see from me . If I am just starting to promote my YouTube channel, take a look at my competitors or other video creators in my industry. Look at which of their videos get the most views and engagement. This will give me an idea of what topics my audience wants to learn about and what style of videos they prefer. Another solution is to look at my YouTube Analytics if I’ve already uploaded videos. YouTube gives me detailed information on audience demographics, location, engagement and other helpful stats.