Although I might not think of YouTube as a social network per se, the platform does represent a thriving community where users are engaging via content via profiles, “likes” and comments. Sounds pretty “social” if you ask us. As noted earlier, any sort of interaction with my viewers is seen as a positive signal to YouTube. If nothing else, engaging with my subscribers can help me foster a stronger connection with my audience. “Liking” comments only takes a few seconds, as does pinning a top comment as a sort of personal note to my subscribers. For example, music channel ARTIZE MUSIK regularly “likes” and responds to comments on its recent uploads. The channel’s creator regularly goes back-and-forth with subscribers to show appreciation and answer questions, too.