A smart way to promote my YouTube channel is by creating a specific video series that covers a recurring theme or topic. Popular foodie channel Bon Appétit actually has a variety of different series that make up their YouTube presence, including their ongoing “From the Test Kitchen” videos. Series are a win-win for creators and viewers alike. For creators, you hold myself accountable for creating fresh YouTube content and don’t have to rack my brain for ideas. For my audience, they have something to look forward to and likewise a reason to keep returning to my channel.