One of the simplest yet effective tactics to promote my YouTube channel is creating custom thumbnails. Think of my title and thumbnail as a sort of one-two punch to grab a viewer’s attention. By default, YouTube snags a screenshot from any given video and uses it for the thumbnail. Unfortunately, sometimes the image it grabs will be a blurry shot of me adjusting the camera or a transition. Not a good look, right? Creating thumbnails myself not only makes my videos look more appealing at a glance but also signals a certain sense of professionalism. Thumbnails don’t have to be rocket science, either. I can even create a template with a particular font and style to make it more consistent and on-brand. This is made especially easy with the help of image creation tools such as CANVA.